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In today’s competitive fashion industry, establishing a unique brand identity is crucial. Private label clothing is a compelling option for entrepreneurs and fashion enthusiasts who want to infuse their brand into every piece of clothing. By displaying personalized private labels on your garments, you can not only add uniqueness to your brand but also increase brand awareness and loyalty.
Whether you’re just starting out as a fashion startup or have been in business for years, private labels are an important element in showcasing your brand’s identity. Not only do they communicate the brand’s values and style, but they also provide consumers with information about product quality and provenance. Therefore, it is crucial to choose the right way of private labeling for your brand.
There are a variety of ways to private label clothing, from simple private labels to beautiful hang tags, bags, boxes, and thank you cards, to name a few. These methods offer you the opportunity to showcase your brand and appeal to your target consumers. In this article, we will explore these ways together and learn how to use them to create memorable private label apparel.
Private label clothing – Private Labels
Private labels are one of the most common forms of private label clothing. A private label is a common way of printing a brand name, logo, or design on a garment. It can be in the form of a fabric label, printed label, or sewn label, usually located on the lining or near the neckline, and can contain information such as the brand name, logo, washing instructions, and size. A private label is an essential element in displaying a brand’s identity, and communicating its values, style, and quality.
Personalised metal labels for clothing
|Usage||Clothing, garments, Swimwear, Bag, Hats, Shoes|
Customised woven labels for garments
|Label Type||Clothing Label|
|Application||Garment， Jeans， Shoes， Bags，Shirt， Etc|
|Technology||Debossing, embossing, hot stamping, UV spot, die cut, etc|
|Fold||Straight cut, End Fold, Center Fold, Miter Fold, Manhattan Fold|
|Material||Polyester yarn, cotton yarn, taffeta, satin, damask, gold/silver metallic thread, etc.|
Heat transfer labels
|Type||Heat transfer labels|
|Use||Garment, Coveralls, Bags, etc.|
|Material||Silicone, Rubber, PVC, TPU, Leather etc.|
|Backing||Plain, Iron-on, Sew-on, etc.|
|Technical||Micro-injected, Hot stamp, Silk screen printed, Overlock, Stitching, etc.|
|Logo||Embossed/raised, debossed/engraved, 3D/2D effect, etc.|
|Size & Color||Customized|
|Surface Finishing||Glitter,Puff,Reflective,Gold foil,Silver Foil, Anti-sublimation, ect|
Private label clothing – Hang Tags
Hang tags are another of the most common forms of private label clothing, and are cards or labels attached to garments, usually hanging from them. Hang tags can contain brand names, logos, product information, washing instructions, and prices. They provide more space to display the brand story, featured design and product characteristics to attract consumers’ attention.
Customised Garment Hangtags
|Size, Shape and Logo||Support customization|
|Color||Customized (CMYK, Spot Color)|
|Material||Coated paper, white and cardboard, Kraft paper, Vanilla Paper， Canvas，PVC ，Cotton,Tyvek paper,recycled paper|
|Technical||Silk printing, Digital printing, UV Varnishing, Embossed/Debossed, Foil, Matte Vanishing, Matte Laminating, Gloss Vanishing, Light Laminating, PVC, etc.|
|Hole||Punched hole, With the metal eyelet|
|Accessory String||Max cord, Nylon cord, Hemp cord, Satin ribbon, PP string, Cotton Cord, Bead chain, Elastic string, Plastic seal Tag, Silk ribbon, etc.|
|Usage||Widely for garments, Shoes, Bags, Gloves, Hats, Scarfs, Socks, etc.|
Private label clothing – Packaging Bags and Boxes
Packaging bags and boxes are another common form of private label clothing. They are brands can use customized packaging bags and boxes to showcase the brand during the sales and delivery process. These packages usually feature the brand’s logo, graphics and design, providing consumers with a unique and well-designed shopping experience. Bags and boxes not only protect the apparel but can also be an extension of the brand’s image.
Customised garment bags
|Material||OPP, EVA, CPP, PE, PET, PP, PVC|
|Feature||Moisture Proof, Dust proof.|
Customised High-end Clothing Packaging Gift Bags
|Material||Art Paper, Kraft Paper, Ivory Board, Duplex Board, Specialty Paper|
|Surface Finishing||Matte Lamination, Gold/Silver Hot Foil, Embossing, Spot UV, etc|
|Handle Types||Ribbon Handle, Cotton Handle, Twisted Paper Handle, etc.|
Customised Garment Tote Plastic Bags
|Material||HDPE/LDPE/Co-extruded Plastic Film/Biodegradable Material.|
|Advantage||1. Offer any type and size of plastic Pouches and Films; 2. Excellent sharp and vivid printing; 3. Various materials, Eco-Friendly /food grade; 4. First-class barrier property, strong sealing/bonding/compression strength.|
|Usage||Apparel packaging, packaging for clothes, garments, shoes, gifts, food etc|
Customised eco-friendly corrugated clothing packaging boxes
|Color, Shape and Logo||Customized|
|Material||Outer liner: white cardboard, coated paper, art paper, duplex paper, fancy paper, recycledpaper etc.Inner liner: corrugated paper, kraft paper, special paper, etc. Wide Range forYour Selection.|
|Technical||Glossy or matte lamination, varnish, UV coating, gold or silver stamping, spot UV, embossing, debossing, creasing, etc.|
|Functions||Use for products，packaging ,shipping ,storage, displaying.|
|Printing||CMYK full color offset printing ,Panton Color.|
Private label clothing – Thank You Cards
Thank you cards are another common approach to private label clothing and are small cards that are attached to purchased clothing to show consumers that they appreciate and care about them. These cards usually contain the brand’s name, logo, and a short thank you message. Thank you cards not only show that the brand values the consumer but also provide an opportunity for the consumer to interact with the brand and share their shopping experience.
Customised Personalised Thank You Cards
|Material||Coated Art Paper, Offset Paper, Kraft Paper, Duplex Paper, Black Paperboard, Paperboard, Ivory board, PVC etc.|
|Printing||Offset printing, UV printing, Screen printing, Gravure printing, Letterpress printing, Digital printing, etc.|
|Use||Widely used for garments, shorts, shoes, bags, hat, etc|
|Technical||Gloss lamination / Matt lamination / Varnish/ UV / Spot UV / Glittering Flocking / Golden Foil stamping / Silver foil stamping / Special color foil stamping|
Veeddy dropshipping has a wealth of experience in private label, if you are new to private label, if you are interested in the above approach to private label clothing, or if you have any questions at all, please feel free to contact us, we will provide you with professional private label advice and create your own private label brand for you.