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What Is Private Labeling?
A private label is a brand that is proprietary to a particular retailer, manufactured by a contract manufacturer or a third-party manufacturer, and sold under the retailer’s brand name. As a retailer, you specify everything about your product, including what it’s made of, how it’s packaged, and what the label looks like, and pay for production and delivery to your store.
What Is White Labeling?
A white-label product is a product or service made by one company (manufacturer) that is relabeled by other companies (retailers) to make it appear as if they manufactured it. The name is derived from the white label image on the packaging, which can be filled with the retailer’s trade dress. White-label products are sold by the retailer under their own label, but the product itself is manufactured by a third party. Simply put, a white-label product is produced by one company and then customized and branded by another company. Most major retailers and brands use white-label products.
Private Label Vs White Label
Private label and white label are terms that are used interchangeably, but they are two different concepts. One of the main differences between private label brands and white label brands is that private label brands are sold exclusively by a particular retailer, who can change or optimize the product as needed. Customers will put forward specific requirements for the content of products or services. From appearance to packaging, each customer has different requirements for products.
The white label doesn’t have that power because the manufacturer sells the products to multiple retailers who then repackage the product under their own brand name, rather than specifically for one company. While white-label manufacturers may offer customization of their products, customization is usually limited. Specifications for private label products are set by the client, while white label products are more generic and already designed and not subject to change.
Pros and Cons Of Private Labeling
Pros And Cons Of White Labeling
Veeddy dropshipping has a branding service for white labels, which we offer White label customization. We have a wealth of experience in customization and good feedback from our customers on our white-label service, please contact us for more information.