For every friend who runs shopping, product customization must be a familiar word. In the shopping business, product customization is an indispensable link. This article will give you a detailed introduction to product customization.
Unlike the product POD, product customization can be said to be aimed at the services provided by store owners. According to store owners’ business situation, they put forward the relevant product customization demand to the supplier; the supplier carries on the batch customization production, packaging, and transportation of the product
according to the requirement, and finally delivers it to store owners.
When it comes to product customization, OEM and ODM are mentioned here the way:
What is the Original Entrusted Manufacture？
Original Entrusted Manufacture, referred to as OEM, its basic meaning is the cooperation of brand production, commonly known as “OEM”. Brand producers do not produce products directly, but use their own “key core technologies” to design and develop new products and control sales “channels”.
In a nutshell, “I design products, you produce for me”. This kind of cooperation mode that entrusts others to produce is OEM.
What is the Original Design Manufacturer？
And Original Design Manufacturer, referred to as ODM, is the basic meaning of the original design manufacturer. One company designs and produces a product according to the specifications of another company. The characteristic of the ODM mode is that I have channels. I have an idea, but I don’t have R & D capability. I need you to do it for me.
In a word, “I like the products you designed, and you should paste my branded products to me.” And this kind of cooperation mode is called ODM.
The cooperation model of product customization is very similar to the ODM model:
Many of the customers who choose customized products are medium-sized buyers. For them, their online store already has stable sales and a very good operating scale. At this time, after receiving feedback from customers, to meet the needs of customers, store owners will often carry out “semi-customization” to the products they sell and optimize and upgrade the products.
Forms of product customization
There are several common forms of product customization:
1. LOGO printing customization.
According to the customization requirements put forward by the store, the supplier prints the store logo, logo, and other related information on the product, and customizes the product “brand”. can effectively do publicity work for the store.
2. Changes in product packaging.
When the supplier produces the product, the shopkeeper requires the supplier to change the outer packaging of the product and use customized packaging that is more in line with his own needs or requires the product to be repackaged and abandon the original package. use brand-new boxes for product packaging. Bluntly publicize the products for the store to improve the competitiveness of products.
3. Customization of product specification
In the process of product customization, we customize the exclusive instructions and instructions for the products, and then pack the instructions together with the products, which can effectively improve the speed and use of the products, and leave a better shopping impression on the shoppers. increase the repurchase rate.
4. Thank you for customizing the card.
When the product is handed over to the packaging, the customized thank-you card will be packed according to the requirements of the store. The card has customized information such as the contact information of the store, the purchase message, the name of the store, and so on. When customers receive the product, they can see the relevant information, which helps to improve the customer’s purchasing experience.
5. Customization of Product Transportation Packaging.
After the completion of the customized product, according to the requirements of the store, select the customized transport package for packaging. In the course of transportation, the transport package materials printed with store information are exposed, which can effectively promote online stores and improve the popularity of the network.